All 2 results
Sort by
-
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
- Summary • 30 pages • 2023
-
Available in package deal
-
- $9.49
- + learn more
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
-
Marketing+ICC
- Summary • 33 pages • 2020
-
- $7.20
- + learn more
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing is NOT selling. 
Marketing process:
1.	Understand marketplace and customer needs and wants;
2.	Design a customer-driven marketing strategy;
3.	Construct a marketing program that delivers superior value;
4.	Engage customers, build profitable relationships and create customer delight.
5.	Capture value from customers to create profits a...
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia